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EU Digital Product PassportThe EU Digital Product Passport regulation requires a verifiable digital identity on every physical product - carrying product, batch, and item-level data for consumers, regulators, and supply chain partners. ProtectCode already operates at this standard as a comprehensive brand protection solution.
The EU Digital Product Passport is a regulation requiring manufacturers to attach a verifiable digital record to every product they place on the EU market. That record must carry product data, materials information, sustainability credentials, and supply chain history - accessible to consumers, regulators, and supply chain partners via a QR code on the product. This makes it an effective counterfeit prevention software approach for improving product authenticity and traceability.
The regulation is being introduced category by category, starting with batteries and industrial products and expanding to textiles, electronics, furniture, and consumer goods through to 2030 and beyond. The EU wine e-label regulation - already in force since December 2023 - is an early implementation of the same framework, supporting a broader digital brand protection solution for products across the EU market.
DPP is not a distant future obligation. It is a rolling programme of mandatory digital product identity that affects every manufacturer selling into the EU market.
Brands who deploy ProtectCode now are not just building compliance infrastructure.
They are accumulating consumer data, supply chain intelligence, and brand equity
that takes months to build and cannot be replicated at the last minute - creating a
strong brand protection platform for long-term growth and authenticity.
Every scan of a ProtectCode generates a first-party consumer data point. The brands deploying in 2025 will have two years of consumer engagement data before the 2027 deadline. Brands who wait will have none, highlighting the value of a best brand protection software solution.
ProtectCode's data architecture already mirrors the DPP regulation's product, batch, and item structure. Full compliance becomes a configuration step when your sector's delegated acts are finalised - not a rebuild.
BrandReporter records every custody transfer and movement event from the moment of first deployment. The supply chain history DPP requires starts accumulating from your first use of the platform, strengthening your fmcg brand protection strategy.
The DPP regulation requires GS1 Digital Link as the product data carrier. Every ProtectCode already generates a GS1 Digital Link compliant QR. Deploy today and the carrier requirement is already met before the regulation lands for your sector, supporting counterfeit prevention software.
The DPP regulation has five core infrastructure requirements. ProtectCode meets four of them as standard today. The fifth - sector-specific metadata fields - becomes a configuration step the moment your sector's delegated act is finalised, providing an online brand protection solution.
Every product unit carries its own registered identity - the highest granularity the DPP framework specifies. Not a batch code. Not a SKU. Every individual unit is uniquely identified, supporting luxury brand protection at the individual product level.
ProtectCode's data architecture mirrors the DPP regulation's three-tier model. Product data at the top, batch data in the middle, item-level identity at the bottom. A passport maps onto this structure with no redesign, making it an effective digital brand protection solution.
The consumer-facing half of a DPP - product information delivered in the consumer's language - is already live on ProtectCode. Structured product data renders in the correct language based on the consumer's device settings, creating a seamless digital brand protection platform for global consumers.
The DPP regulation specifies GS1 Digital Link as the QR code carrier. Every ProtectCode is generated as a GS1 Digital Link compliant code as a GS1 Associate Alliance Partner. The carrier requirement is already met, supporting software solutions for brand protection.
DPP-ready, not DPP-ready. Nothing can claim DPP compliance until each sector's detailed requirements - the EU delegated acts - are finalised. This is currently expected from around 2027. ProtectCode's position is that a brand building on us today can switch on full compliance the moment their sector's rules land, with no re-platforming required. That is what DPP-ready means.
Book a 30-minute demo and see ProtectCode's DPP-ready infrastructure working on products in your category.
Connected packaging.
First-party data.
Supply chain intelligence.