Wine and Spirits
EU wine e-label compliance, vintage authentication, consumer provenance, and supply chain
traceability. ProtectCode turns every bottle into a connected, intelligent asset.
In practice
EU wine regulations require a QR code with ingredient and nutritional information on every wine sold in the EU from December 2023. ProtectCode provides EU wine e-label compliant connected packaging with consumer engagement built in.
Use cases
Here is how wine and spirits brands use ProtectCode connected packaging,
serialisation, and supply chain intelligence.
EU wine e-label compliance
EU regulations require QR codes with ingredient and nutritional information on every wine sold in the EU. ProtectCode delivers EU e-label compliance with consumer engagement built into the same code.
Vintage authentication
Every bottle carries a unique code tied to its vintage, vineyard, and production record. Consumer authentication at the moment of purchase or service.
Consumer provenance
Consumers scan the bottle and access the full story - vineyard, vintage, production method, tasting notes, and food pairing. Brand storytelling at the moment of consumption.
Export market monitoring
Premium wine and spirits brands use geographic scan data to monitor genuine distribution and surface grey market and parallel import activity across export markets.
Grey market detection
Wines appearing in markets outside intended distribution territories surface through rules-based monitoring of geographic scan data.
Chain of custody documentation
Supply chain scan data provides the documentary chain of custody record required for fine wine authentication and export compliance.
What you get
ProtectCode serialised QR codes
Unique unique serialised QR code on every individual product unit.
BrandReporter dashboard
Real-time supply chain intelligence and consumer scan data. Self-service.
Consumer-facing landing pages
Self-service page builder for consumer-facing QR experiences. No developer needed.
GS1 Digital Link - Sunrise 2027
All ProtectCode tiers include full GS1 Digital Link compliance. Sunrise 2027 ready.
Book a 30-minute demo. We will show you exactly how ProtectCode works for food and beverage brands.