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GS1 Digital Link Ready
ProtectCode gives every product unit its own unique QR code. Every scan is a post-purchase brand interaction - and a first-party data point your marketing team owns directly. No retailer in the way. No third-party cookies required.
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The scan is your most direct consumer moment
You manufacture and market to people you cannot see. You know your distributors. You know your retailers. But the person who bought your product, opened it, and used it? That connection has been missing until now. Third-party tracking cannot reach the physical world.
95%
of businesses using QR codes report capturing first-party consumer data - 2025 industry research
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Serialised - every unit is unique, not every SKU
A standard QR code is a signpost. The same code on every unit of every product - it tells you nothing about the individual consumer interaction. A ProtectCode serialised QR gives each unit its own registered identity. Every scan is a unique, trackable data point.
73.2%
of connected packaging professionals rate serialised QR codes as high priority in 2026
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GS1 Digital Link ready for Sunrise 2027
Every ProtectCode is GS1 Digital Link compliant - the global standard that all retailers must support by 2027. One code that works at retail POS, in your supply chain, and in the hands of your consumer. Deploy now and you are already there.
2027
GS1 Sunrise deadline - all global retailers must support 2D barcodes
When a consumer scans a ProtectCode, they are in your brand world - not a retailer's app, not a social platform, not a third-party marketplace. Your branded experience loads directly on their device at the moment they are most engaged with your product.
That scan generates a shopper insight that belongs entirely to your marketing team. Not an inferred audience segment. Not a third-party data purchase. A real consumer, your real product, a real location and time - and a direct relationship that is yours to build on.
Geographic shopper data
Where are your consumers located? Which markets are growing? Which export regions are your most engaged audiences - data your retailer will never share with you.
Shopper insights and timing
When are consumers most engaged with your products? Which SKUs drive the most post-purchase interaction? Where are your most active markets?
Product integrity signals
Unusual scan patterns - volume spikes or scans triggering your configured geographic rules - surface as early signals worth investigating.
HeadBatch QR - a static asset
Same experience for every consumer
Every unit of every SKU carries the same QR code. Every consumer who scans it gets the same experience. You know how many people scanned. You know nothing about who, where, or why.
One code shared across thousands of units
No individual product identity
No consumer-level data
No supply chain traceability
Not GS1 Digital Link compliant
ProtectCode serialised QR - a live channel
Unique experience for every consumer
Every product unit carries its own registered identity. Every scan is a unique data point. The consumer experience can be personalised. The supply chain can be traced. The data belongs to you.
Unique registered identity per product unit
First-party consumer data at every scan
Personalised landing pages and campaigns
Full supply chain traceability via BrandReporter
GS1 Digital Link ready for Sunrise 2027
Most QR codes on packaging today are batch codes. Print 10,000 bottles and every bottle gets the same QR - every consumer gets the same experience, and the brand gets one aggregate scan count. You know how many people scanned. You know nothing about who, where, or why.
ProtectCode serialises at the unit level. Every product that leaves your facility carries its own unique code. When a consumer in Singapore scans your product on a Friday evening - you know the market, the time, the product variant, and whether they have engaged with your brand before. When that same consumer scans again three weeks later - you know it is them.
That is what turns packaging from a static print asset into a live consumer marketing channel. And it is the foundation of a first-party shopper data strategy that no retailer, no social platform, and no third-party cookie can give you.
Platform capabilities
ProtectCode is built on the Connect platform - a self-service dashboard where
your marketing and operations teams manage campaigns, consumer data, supply
chain visibility, and code generation in one place.
First-party shopper insights
Geographic, device, product-level, and scan frequency data from every post-purchase consumer interaction. Captured at the moment of engagement. Owned entirely by your marketing team. No retailer, no platform, no middleman.
Included all tiers
Branded consumer landing pages
Design the experience your consumers see when they scan. Product stories, loyalty offers, provenance information, sustainability credentials, campaign content. Updated any time without reprinting.
In development
GS1 Digital Link ready
Every ProtectCode is built to carry the full GS1 Digital Link URI - GTIN, serial number, batch, expiry. One code that works at retail POS, in your supply chain, and for consumer engagement. Sunrise 2027 from day one.
In development
BrandReporter supply chain intelligence
Every ProtectCode plan includes BrandReporter - the supply chain intelligence layer of the Connect platform. Every product movement recorded. Full audit trail from manufacture to consumer. Query any container or code instantly.
Included all tiers
Customer-configurable monitoring rules
Define the geographic and volume thresholds that matter to your business. The platform monitors every scan against your rules and fires a dashboard notification when one is triggered. You set the rules. The platform enforces them.
Included all tiers
Batch creation and code management
Generate serialised QR codes at scale - up to 1 million codes per 5 minutes. Manage batches, campaigns, and code activation directly from the Connect dashboard or via the REST API for packaging line integration.
Included all tiers
GS1 Digital Link and Sunrise 2027
GS1 has mandated that all retailers and supply chains globally be ready for 2D barcodes by 2027. Every product you put on shelf will need a GS1 Digital Link compliant code. The brands deploying now are not just meeting a compliance deadline - they are building the consumer data and supply chain intelligence layer that a plain barcode can never deliver.
ProtectCode is building GS1 Digital Link support. As a GS1 Associate Alliance Partner, every code we generate will be configurable to carry the full GS1 Digital Link URI - working simultaneously at retail POS, in your supply chain, and in the hands of your consumer.
One code. Every system.
The same ProtectCode QR works at retail POS, in your WMS,for consumer engagement, and for supply chain traceability - simultaneously.
GS1 Associate Alliance Partner
Certified under the GS1 Associate Alliance Partner program - the recognised certification for GS1 Digital Link solution providers globally.
Update without reprinting
GS1 Digital Link content is cloud-managed. Update product pages, sustainability data, or regulatory information without touching the code on your packaging.
EU labelling compliance
GS1 Digital Link codes satisfy EU 2023 labelling requirements for ingredient disclosure, sustainability credentials, and provenance documentation.
GS1 Sunrise 2027
All global retailers must be 2D barcode ready by end of 2027. ProtectCode customers are compliant from day one of deployment - with the data and intelligence layer built in from the start, not bolted on later.
Products serialised Codeifai platform data
Countries active Codeifai platform data
Rate serialised QR as high priority in 2026 Appetite Creative 2026 Survey
of consumers prefer products with QR codes GS1 Pulse Survey 2024
Book a 30-minute demo. We will show you ProtectCode working on products in your industry - the post-purchase consumer experience, the shopper data you capture, and how to make it your most valuable direct-to-consumer channel.
New to the Connect platform?
Start free with ConnectQR - the same dashboard, same analytics, same landing page builder. Upgrade to ProtectCode when you are ready for serialisation and supply chain.
Connected packaging.
First-party data.
Supply chain intelligence.
Suite 506, 50 Clarence Street Sydney NSW 2000 Australia
Book a Free Demo