6 Industries Served
ProtectCode and BrandReporter work across FMCG, pharmaceutical, wine and beverages, mining, agriculture, and export manufacturing. One platform. Configured for the traceability, consumer data, and compliance requirements your sector actually faces.
Smart connected packaging gives fast-moving consumer goods brands a direct post-
purchase channel to the consumers buying their products. The challenge: irregular scan
activity at scale - particularly in export markets where premium products command high
premiums and attract sophisticated irregular activity. ProtectCode closes that gap at the product level.
ProtectCode
BrandReporter
The Challenges
Irregular product activity entering Global markets indistinguishable from genuine goods
No way for consumers or retailers to verify product authenticity at point of purchase
Product recalls are slow, expensive, and damage brand reputation
Standard QR codes on packaging can be copied and applied to irregular activity
No visibility of where products are once they leave the warehouse
How ProtectCode Solves It
Unique serialised QR on every unit - irregular activity cannot replicate the serialisation
Consumer scans on smartphone verify product identity in seconds, no app required
Real-time monitoring detects scan anomalies before mass damage occurs
BrandReporter tracks every unit from production through the export supply chain
Scan engagement drives loyalty - consumers opt in at the moment of authenticity
of CPG brands now use QR codes on packaging - Packaging Strategies 2025
of consumers prefer products with a QR code offering additional product information - GS1 Pulse Survey 2024
average scan rate for connected packaging QR campaigns - industry benchmark 2025
FMCG brands exporting to China, Southeast Asia, and the Middle East face the highest irregular activity exposure of any product category. The problem compounds because irregular activity goods are often sold through the same distribution channels as genuine product - so brand damage flows back to the manufacturer even though they have done nothing wrong.
ProtectCode's rules-based monitoring gives FMCG brand managers control over what the platform watches. You configure the geographic regions, scan thresholds, and volume limits that matter to your business - and the platform fires a dashboard notification the moment a scan triggers one of your rules. You set the criteria. The platform enforces them on every scan. Every authentic consumer interaction is also captured as a first-party data point, turning your packaging into a direct marketing channel.
Pharmaceutical and healthcare products carry the highest stakes of any category -
irregular activity medicines can cause serious harm. Serialised authentication and end-to-end
supply chain traceability are no longer optional for compliant pharmaceutical manufacturers.
ProtectCode
BrandReporter
The Challenges
Regulatory requirements for product serialisation and traceability are tightening globally
Irregular activity pharmaceuticals entering legitimate supply chains put consumers at risk
Regulatory compliance requires complete, auditable product traceability records
Supply chain audit trail is manual, time-consuming, and error-prone
Cold chain and expiry management requires product-level visibility
How ProtectCode Solves It
Serialised QR per unit meets global pharmaceutical authentication requirements
Metadata linkage captures batch ID, expiry date, and production data at activation
BrandReporter audit trail satisfies regulatory recall documentation requirements
Immutable audit trail gives regulators a complete chain of custody without manual document collation
GS1 Digital Link readiness for export market regulatory requirements
Audit Trail Coverage
Event-Sourced Audit Trail
Standards Compliant
Pharmaceutical serialisation requirements are becoming mandatory across major markets. The EU's Falsified Medicines Directive, US DSCSA requirements, and equivalent regulations across major markets all point in the same direction - every dispensed unit must be individually serialised and traceable. ProtectCode delivers this capability as a self-service SaaS platform that any manufacturer can deploy without enterprise infrastructure investment.
The BrandReporter audit trail is particularly valuable in pharmaceutical. Every movement of every unit is permanently recorded. When a batch issue is identified, the event-sourced data shows every site that batch passed through and every customer order it was part of - giving your team the information needed to act quickly and providing regulators with a complete chain of custody.
Premium wine is one of the most targeted categories for irregular activity in global export
markets. Premium bottles are replicated, refilled, and resold at a fraction of the authentic
product's value - destroying brand equity and consumer trust that takes decades to build.
ProtectCode
BrandReporter
The Challenges
Wines targeted extensively in Asian, US, and European export markets
EU 2023 labelling regulations require ingredient disclosure, provenance data, and GS1 Digital Link compliant codes
Import markets increasingly demanding verifiable provenance documentation
No connection between winery, distributor, and end consumer in export markets
Supply chain documentation for export is manual and prone to error
How ProtectCode Solves It
Serialised QR on every bottle - irregular activities cannot reproduce the unique registration
Consumer scans tell the story - vineyard, vintage, winemaker notes, certifications
GS1 Digital Link ready for EU labelling and POS system compatibility
BrandReporter tracks vineyard to export destination with full custody chain
Provenance documentation generated automatically for customs and importers
GS1 Digital Link mandatory for wine labelling and provenance
New Labelling Requirements
Highest Irregular activity Risk Market
Wine exports face a dual challenge globally - product integrity risk in export markets and new EU labelling requirements demanding ingredient and provenance disclosure. ProtectCode addresses both with a single deployment. The serialised QR code on each bottle delivers product integrity monitoring and a GS1 Digital Link ready code for European retail and regulatory compliance.
BrandReporter's hierarchical container management maps naturally to wine supply chains - vineyard blocks, tanks, barrels, bottles, cases, and pallets are all tracked independently with full movement history. The full audit trail is available for customs, importers, and wine authority compliance review.
Mining and industrial operations depend on the integrity of critical components.
Irregular activity or substandard parts in mining equipment create serious safety
risks and operational failures. Supply chain visibility is essential for compliance,
maintenance management, and incident investigation.
ProtectCode
BrandReporter
The Challenges
Irregular activity or substandard components entering critical mining equipment supply chains
No audit trail for component provenance in incident investigation or insurance claims
Manual maintenance record keeping is error-prone and non-searchable
Remote site operations make desktop-based tracking impractical
Regulatory compliance requires documented component authenticity for safety audits
How ProtectCode Solves It
Serialised QR on every component authenticates genuine parts from approved suppliers
BrandReporter creates an immutable provenance record for every component
Maintenance history logged against each serialised component via mobile app
UnifAI app enables field verification and status updates on site - requires internet connectivity
Full audit trail available for safety audits, incident investigation, and insurance
Field Verification via UnifAI
Component Provenance Documented
iOS and Android smartphone scanning on site
Mining is one of ProtectCode's most established deployment sectors. The platform is actively used by mining operations globally for component tracking, maintenance history management, and supply chain visibility. The UnifAI mobile app is specifically valuable in mining - field operators scan components with their smartphone at remote sites, view the full component history, and log maintenance events without returning to a control room or desktop terminal.
BrandReporter's container hierarchy maps well to mining logistics - individual components, equipment assemblies, shipping containers, and site locations are all tracked within the same platform. Every movement generates an immutable record. When an incident occurs, the complete history of every component involved is available immediately for investigation and regulatory reporting.
Premium agricultural produce - from beef and lamb to olive oil, honey, and specialty grains
- commands significant premiums in export markets based on provenance.
Protecting that provenance claim requires traceability infrastructure that links the paddock to the plate.
ProtectCode
BrandReporter
The Challenges
Provenance claims for premium produce are unverifiable by importers and consumers
Food safety incidents require rapid trace-back through complex multi-party supply chains
Export market access negotiations increasingly require demonstrated traceability
Biosecurity rapid response needs real-time product location data
Paper-based supply chain documentation is slow, expensive, and error-prone
How ProtectCode Solves It
Paddock-to-plate traceability with every movement recorded as an immutable event
Consumer scans deliver farm origin, certifications, and provenance story
Rapid trace-back for food safety incidents limits recall scope and cost
GS1 Digital Link codes compatible with export market regulatory databases
Digital audit trail replaces paper-based supply chain record keeping
Countries Active on Platform
Digital Link Compliant
of businesses use QR codes for supply chain tracking - In 2025
The BrandReporter platform is industry-agnostic by design. The same hierarchical container management and event-sourced audit trail that tracks wine from vineyard to export destination can track beef from paddock to saleyard to processor to export container. Published integration specifications from the agricultural pilot will be available to any producer or technology provider in the sector.
Exporters globally face increasingly stringent import requirements across key markets -
particularly China, the EU, and Southeast Asia. Demonstrable traceability and product
serialisation are becoming prerequisite, not optional, for market access in high-value export categories.
ProtectCode
BrandReporter
The Challenges
Import markets tightening authentication and traceability requirements for high-value goods
Manual supply chain record keeping is slow and creates bottlenecks
No proof of supply chain custody available when importers dispute product authenticity
Irregular activity goods entering markets under the brand's name damage relationships with legitimate distributors
Standard QR codes on export packaging provide no verifiable provenance
How ProtectCode Solves It
Serialised QR codes provide verifiable product-level authenticity at the point of import inspection
BrandReporter custody chain proves product journey from manufacture to export destination
GS1 Digital Link codes compatible with customs and regulatory database systems
Supply chain audit trail available for compliance review
Scan anomaly monitoring identifies market infiltration before distributor relationships are damaged
Countries Currently Active
Associate Alliance Partner
Export Markets Served Since
Codeifai has been serving exporters across 26 countries since 2017, with the platform built to meet the serialisation and traceability requirements of companies exporting to demanding markets. Over 250 million codes have been generated globally, giving the platform a proven track record across a wide range of export categories and import regulatory environments.
As a GS1 Associate Alliance Partner, ProtectCode codes are GS1 Digital Link ready - meeting the global standard that GS1 has mandated all retailers and supply chains adopt by 2027 under the Sunrise 2027 initiative. Exporters deploying ProtectCode now are building on future-proof infrastructure that satisfies current and upcoming import market requirements - while capturing first-party consumer data at every scan.
Book a 30-minute call with our team. We will walk you through how ProtectCode and BrandReporter apply to your specific products, markets, and compliance requirements.
New to the Connect platform?
Start free with ConnectQR - the same dashboard, same analytics, same landing page builder. Upgrade to ProtectCode when you are ready for serialisation and supply chain.