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FMCG
ProtectCode turns every FMCG product unit into a connected, intelligent asset.
First-party consumer data from packaging scans. Supply chain visibility across export markets.
Brand protection without the complexity.
In practice
Both brands use ProtectCode across their supplement and FMCG ranges for Asian export market monitoring,
consumer authentication, and first-party consumer data capture from packaging QR codes.
Use cases
Here is how fmcg brands use ProtectCode connected packaging, serialisation,
and supply chain intelligence.
Export market monitoring
Geographic scan data reveals exactly which markets your FMCG products are reaching. Surface grey market diversion and genuine distribution gaps without relying on distributor reports.
Consumer engagement data
Every consumer scan via packaging QR is a first-party data point. Geographic, device, and timing data owned by your brand - not shared through retailer loyalty programmes.
GS1 Sunrise 2027
FMCG brands on shelf globally need GS1 Digital Link QR codes by end of 2027. ProtectCode FMCG customers are Sunrise 2027 ready from their first print run.
Loyalty and campaigns
Consumer-facing packaging QR codes deliver loyalty programme enrolment, seasonal campaigns, and product storytelling managed from the self-service dashboard.
Recall readiness
Unit-level serialisation means FMCG product recalls can target specific production batches. Limits commercial impact and satisfies regulators.
Retail compliance
GS1 Digital Link codes on FMCG packaging work at retail POS scanners globally and for consumer engagement via smartphone. One code, both functions.
What you get
ProtectCode serialised QR codes
Unique unique serialised QR code on every individual product unit.
BrandReporter dashboard
Real-time supply chain intelligence and consumer scan data. Self-service.
Consumer-facing landing pages
Self-service page builder for consumer-facing QR experiences. No developer needed.
GS1 Digital Link - Sunrise 2027
All ProtectCode tiers include full GS1 Digital Link compliance. Sunrise 2027 ready.
Book a 30-minute demo. We will show you exactly how ProtectCode works for fmcg brands.
Connected packaging.
First-party data.
Supply chain intelligence.