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Brand Protection
ProtectCode protects FMCG brands in export markets where product integrity monitoring matters commercially. Unit-level serialised QR codes on every consumer goods unit - from manufacture to the consumer scan.
Customer-configured monitoring rules, not automated detection claims
Serialised unit-level tracking that makes every product verifiable
ProtectCode uses unique serialised QR code on every product unit.
The ProtectCode approach
FMCG brands operating in export markets face a specific challenge. Products travel long supply chains through multiple distribution tiers before reaching the consumer. Without unit-level serialisation, you are relying on your distribution partners' assurances about where your products are going and who is selling them.
ProtectCode replaces assurance with data. Every unit carries a unique code. Every scan creates a geographic, device, and time data point. Unusual distribution patterns, unexpected market concentrations, and consumer scan volumes outside expected parameters are surfaced through customer-configured rules.
Unit-level QR codes on every consumer goods unit
Geographic distribution monitoring for export markets
Consumer authentication at point of purchase - no app
First-party consumer data from packaging scans
Rules-based monitoring configured by your brand team
BrandReporter supply chain intelligence dashboard
Which markets are scanning your products - and which should not be
Scan volumes outside expected parameters flagged by customer-configured rules
Consumer authentication at the point of purchase via standard smartphone camera
Applications
ProtectCode product integrity monitoring is used by brands across FMCG, pharmaceutical, wine, cosmetics, and luxury goods categories in 26 countries.
Export market monitoring
Know which markets your FMCG products are reaching and through which channels. Surface grey market activity before it becomes a brand or regulatory problem.
Retail compliance
GS1 Digital Link QR codes on consumer goods packaging work at retail POS scanners and for consumer engagement - one code for both functions.
Consumer engagement data
Every consumer scan is a first-party data point - geographic location, device type, and timing data without requiring account creation or app download.
Category-specific monitoring
Configure monitoring rules that reflect your specific FMCG category - different expected scan patterns for food, beauty, household, and personal care products.
Brand campaign integration
Consumer-facing packaging QR codes link to brand campaigns, loyalty programmes, and product stories managed from the self-service dashboard.
Recall readiness
Unit-level serialisation means product recalls can target specific batches or production runs rather than pulling entire product lines.
FMCG brands operating in export markets face grey market diversion, product integrity questions, and the challenge of building consumer relationships through retailer-controlled shelf space. ProtectCode addresses all three through unit-level serialised QR codes.
ProtectCode scales to enterprise FMCG volumes. Pricing is per-code at volume tiers. The API enables high-volume serialisation integration with existing production line and ERP systems.
Yes. ProtectCode is actively deployed across APAC markets including China, Japan, South Korea, Singapore, and Australia. Asian markets are a primary use case for export market monitoring and consumer authentication.
Every consumer scan via a ProtectCode QR code captures geographic location, device type (iOS/Android), browser, and timing data. This builds a picture of where your products are being purchased and consumed - data your retailer will not share with you.
Book a 30-minute demo. We will show you exactly how ProtectCode works for your product category and market.
Connected packaging.
First-party data.
Supply chain intelligence.