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Brand Protection
ProtectCode protects luxury brands by making every individual product unit uniquely and uniquely identifiable. Consumer authentication at the point of purchase via standard smartphone - no app, no friction, no doubt.
Customer-configured monitoring rules, not automated detection claims
Serialised unit-level tracking that makes every product verifiable
ProtectCode uses unique serialised QR code on every product unit.
The ProtectCode approach
Luxury goods face a protection challenge that generic brand protection approaches cannot solve. The value of a luxury product to a counterfeiter is proportional to its retail price - which means the investment in replication is also proportional. Physical security features can be copied. Every unit code is unique and tied to its production record.
ProtectCode uses unique serialised QR code on every unit, tied to its production record in a way that cannot be replicated regardless of the sophistication of the attempt. Consumer authentication takes one smartphone scan and returns an instant, definitive result.
Unique serialised QR code on every product unit
Consumer authentication at point of purchase in under 3 seconds
No app required - native smartphone camera on iOS and Android
Chain of custody from manufacturer through authorised retail
Geographic monitoring for grey market and parallel import activity
Provenance and authenticity storytelling at consumer scan
Which markets are scanning your products - and which should not be
Scan volumes outside expected parameters flagged by customer-configured rules
Consumer authentication at the point of purchase via standard smartphone camera
Applications
ProtectCode product integrity monitoring is used by brands across FMCG,
pharmaceutical, wine, cosmetics, and luxury goods categories in 26 countries.
Fashion and accessories
Every garment, bag, and accessory carries a unique serialised QR code. Consumer authentication at resale as well as first purchase.
Jewellery and watches
Luxury timepieces and jewellery use ProtectCode serialisation for certificate of authenticity, service history, and consumer authentication across secondary markets.
Premium wines and spirits
Fine wines and premium spirits use ProtectCode for vintage verification, cellar-to-glass traceability, and consumer authentication at restaurants and specialist retailers.
Premium beauty
Luxury cosmetics and fragrance brands use serialisation for ingredient transparency, consumer authentication, and grey market monitoring in travel retail and Asian markets.
Resale market authentication
The resale market for luxury goods is growing faster than the primary market. ProtectCode enables authentication at resale, protecting brand integrity in secondary channels.
Global distribution monitoring
Know exactly which authorised markets your luxury products are reaching. Surface parallel imports and grey market diversion from geographic scan data.
ProtectCode uses unique serialised QR code on every product unit. Each code is tied to its production record. The code cannot be replicated - unlike physical security features such as holograms or special inks which can be copied at scale.
No. ProtectCode consumer authentication works through the native smartphone camera on iPhone and Android. The authentication result appears within 3 seconds of scanning. No app, no account creation, no friction.
Yes. ProtectCode QR codes remain active after the initial consumer purchase. Resale authentication and provenance verification is possible at any subsequent scan.
The consumer sees an authentication result - genuine or not genuine - along with brand content configured by the brand team. This can include product story, care instructions, warranty registration, and any campaign content the brand wants to deliver at that moment.
Book a 30-minute demo. We will show you exactly how ProtectCode works for your product category and market.
Connected packaging.
First-party data.
Supply chain intelligence.